The Dark Side of CRM
Customers, Relationships and Management
CHF 180.00
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Produktdetails
Weitere Autoren: Simkin, Lyndon (Hrsg.) / Canhoto, Ana Isabel (Hrsg.)
- ISBN: 978-1-138-80331-2
- EAN: 9781138803312
- Produktnummer: 20461694
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 304 S.
- Masse: H23.4 cm x B15.6 cm 589 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 589
Über den Autor
Bang Nguyen, PhD, is a faculty member in the Marketing Department at the East China University of Science and Technology (ECUST), School of Business, China.Lyndon Simkin, PhD, is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing at the Univesity of Coventry.Ana Isabel Canhoto, PhD, is a Principal Lecturer in Marketing at Oxford Brookes University, UK and the Alf Mizzi Chair in Digital Marketing at the University of Malta.
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