The Content Marketing Handbook
How to Double the Results of Your Marketing Campaigns
Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.
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Produktdetails
- ISBN: 978-1-59918-660-3
- EAN: 9781599186603
- Produktnummer: 31594632
- Verlag: Ingram Publishers Services
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 220 S.
- Masse: H22.8 cm x B15.1 cm x D1.7 cm 423 g
- Gewicht: 423
Über den Autor
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.
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