MaryLee Sachs

The Changing MO of the CMO

How the Convergence of Brand and Reputation is Affecting Marketers

Buch

Explores the relationship and increasing blur between the marketing discipline and the public relations profession. This title illustrates how PR can provide: authenticity, relevance and advocacy to marketing; integration of an organization's approach to paid, owned and earned media channels; and, more.

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Produktdetails

ISBN: 978-1-4094-2315-7
EAN: 9781409423157
Produktnummer: 23361585
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 120 S.
Masse: H24.6 cm x B17.4 cm 408 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 408

Über den Autor

MaryLee Sachs has over 25 years of experience in integrated marketing, most recently as US Chairman and Worldwide Director of Consumer Marketing for PR giant Hill and Knowlton. She has worked with and advised many blue chip organizations including Procter and Gamble, Kellogg's, PepsiCo, HSBC, Motorola, American Express, Frito-Lay, Porsche, Kodak and Anheuser-Busch. MaryLee has been based in the US for the last nine years where she has been an active member of the Marketing 50 and an advisor to The CMO Club. She served as a jury member for the PR category in its inaugural year at the Cannes Lions International Festival of Creativity in 2009, and she is a member of the Marketing Group of Great Britain, the Marketing Society (UK), PRSA and Advertising Women of New York.