Brent Adamson

The Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

Hörbuch

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Produktdetails

Weitere Autoren: Dixon, Matthew / Spenner, Pat / Toman, Nick / Kramer, Steve

ISBN: 978-1-61176-481-9
EAN: 9781611764819
Produktnummer: 19369986
Verlag: Random House N.Y.
Sprache: Englisch
Erscheinungsjahr: 2015
Gattung: Lesung (Hörbuch)
Masse: 7 CDs; 510 Min.

Über den Autor

BRENT ADAMSON is a managing director in the Sales and Marketing Practice of CEB. He is a coauthor of The Challenger Sale and a frequent contributor to the Harvard Business Review. MATTHEW DIXON is executive director of the Financial Services and Customer Contact Practices of CEB. He is a coauthor of both The Challenger Sale and The Effortless Experience and is a frequent contributor to the Harvard Business Review.PAT SPENNER is a managing director in the Sales and Marketing Practice of CEB. He is a frequent contributor to Forbes and the Harvard Business Review.NICK TOMAN is a managing director in the Sales and Marketing Practice of CEB. He is a coauthor of The Effortless Experience and is a frequent contributor to the Harvard Business Review.CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with its advanced research methodologies and human capital analytics, CEB equips senior leaders and their teams with insight and actionable solutions to transform operations.