Alan J. Porter

The CX Trinity

Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

Ebook (EPUB Format)

Welcome to the CX Trinity, a look at how we talk to customers, the content we provide to them, and the contexts in which they consume it. CX is an abbreviation for customer experience and is often used as a hashtag in social media.Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements: Meeting the customer's needs Delivering the right content to help the customer Understanding the context of where, when, and how the customer interacts with youThese observations are pulled together from 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and t… Mehr

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Produktdetails

Weitere Autoren: Potter, Douglas (Illustr.)

ISBN: 978-1-937434-75-5
EAN: 9781937434755
Produktnummer: 35857046
Verlag: XML Press
Sprache: Englisch
Erscheinungsjahr: 2021
Plattform: EPUB
Auflage: 1. Auflage

Über den Autor

Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.