The Business Plan Workbook
A Practical Guide to New Venture Creation and Development
One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development.Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29…
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Produktdetails
Weitere Autoren: Barrow, Paul / Brown, Robert
- ISBN: 978-0-7494-7283-2
- EAN: 9780749472832
- Produktnummer: 16714892
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 352 S.
- Masse: H23.3 cm x B15.4 cm x D2.7 cm 553 g
- Auflage: 8. A.
- Gewicht: 553
Über den Autor
Colin Barrow, previously Head of the Enterprise Group at Cranfield School of Management where he taught entrepreneurship modules for the MBA programme, is a Visiting Professor at business schools across the globe. A best-selling author his other books include The 30 Day MBA, Starting a Business from Home, Practical Financial Management and Cut Costs Not Corners, all published by Kogan Page.Paul Barrow is an author, a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship.
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