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Robert W. Bly

The B2B Marketing Handbook

Selling Products and Services to Businesses in a Multichannel Marketplace

Ebook (EPUB Format)

Deliver Big-Picture B2B Marketing To Reach Customers Fasterin today's multichannel marketing world, the number of marketing channels has increased geometrically - from content marketing and search engine optimization, to online video and white papers, to Facebook ads and blogging. As a result, the challenge is twofold: (a) Master the many marketing channels for maximum response and (b) Integrate them into a multichannel marketing campaign encompassing both offline and online tactics. This is the challenge that The B2B Marketing Handbook can help readers solve in what will be the most up-to-date B2B book on the market. Successful marketing exp… Mehr

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Produktdetails


  • ISBN: 978-1-61308-454-0
  • EAN: 9781613084540
  • Produktnummer: 36697560
  • Verlag: Entrepreneur Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2023
  • Plattform: EPUB

Über den Autor


Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), The Digital Marketing Handbook (Entrepreneur Press, 2018), and The Content Marketing Handbook (Entrepreneur Press, 2020) and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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