Jonathan Hardy

The Advertising Handbook

Buch

Revised edition of The advertising handbook, 2009.

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Produktdetails

Weitere Autoren: Macrury, Iain / Powell, Helen (University of East London, UK)

ISBN: 978-1-138-67883-5
EAN: 9781138678835
Produktnummer: 23762884
Verlag: Taylor & Francis Ltd
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 280 S.
Masse: H17.4 cm x B24.5 cm x D2.1 cm 608 g
Auflage: 4 New edition
Abbildungen: 15 Line drawings, black and white; 13 Tables, black and white
Gewicht: 608
Sonstiges: Undergraduate

Über den Autor

Jonathan Hardy is a Professor of Media and Communications at the University of East London, UK. His books include Critical Political Economy of the Media: An Introduction (2014) and Cross-Media Promotion (2010). Helen Powell is a Principal Lecturer and Subject Head in the School of Social Sciences at the University of East London, UK. Helen has written widely on the subjects of advertising and consumer behaviour, including Promotional Culture and Convergence (2013). Iain MacRury is Professor of Media and Communication and Deputy Dean in Research and Professional Practice at Bournemouth University, UK. He is editor of Advertising: Critical Concepts in Media and Cultural Studies Vols 1-4. (2012), Advertising (2009), and co-author of The Dynamics of Advertising (2000) and The Inner World of Doctor Who (2014).