The Advertising Handbook
Revised edition of The advertising handbook, 2009.
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Produktdetails
Weitere Autoren: Macrury, Iain / Powell, Helen
- ISBN: 978-1-138-67882-8
- EAN: 9781138678828
- Produktnummer: 23762883
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 302 S.
- Masse: H24.6 cm x B17.4 cm 735 g
- Auflage: 4 New edition
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 735
Über den Autor
Jonathan Hardy is a Professor of Media and Communications at the University of East London, UK. His books include Critical Political Economy of the Media: An Introduction (2014) and Cross-Media Promotion (2010). Helen Powell is a Principal Lecturer and Subject Head in the School of Social Sciences at the University of East London, UK. Helen has written widely on the subjects of advertising and consumer behaviour, including Promotional Culture and Convergence (2013). Iain MacRury is Professor of Media and Communication and Deputy Dean in Research and Professional Practice at Bournemouth University, UK. He is editor of Advertising: Critical Concepts in Media and Cultural Studies Vols 1-4. (2012), Advertising (2009), and co-author of The Dynamics of Advertising (2000) and The Inner World of Doctor Who (2014).
31 weitere Werke von Jonathan Hardy:
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