William T. Horner

Television and the Making of Richard Nixon

Buch

While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic Checkers speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often… Mehr

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Produktdetails

ISBN: 978-1-4766-8663-9
EAN: 9781476686639
Produktnummer: 37924720
Verlag: McFarland and Company, Inc.
Sprache: Englisch
Erscheinungsjahr: 2022
Seitenangabe: 260 S.
Masse: H22.9 cm x B15.2 cm x D1.5 cm 427 g
Abbildungen: Paperback
Gewicht: 427

Über den Autor

William T. Horner is Curators' Distinguished Teaching Professor of Political Science at the University of Missouri in Columbia, Missouri. He has written, or co-written, five other books.