Telemarketing Kills Kittens
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call.All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the bala…
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Produktdetails
- ISBN: 978-0-244-69786-0
- EAN: 9780244697860
- Produktnummer: 29173402
- Verlag: Lulu.com
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 98 S.
- Masse: H21.6 cm x B21.6 cm x D0.6 cm 300 g
- Abbildungen: Paperback
- Gewicht: 300
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