Teaching English for International Business is the essential guide for teachers who teach or who intend to teach Business English in an international context. The book explores both traditional approaches and the latest developments in language teaching methodology, and examines both in the light of differing educational cultures.Teaching English for International Business offers the following.A wide range of practical ideas (for example: using role-plays, simulations, case studies and games) that will help you develop your expertise as a professional in the world of English for International Business.A comprehensive account of models of cultural differences and how these may influence both global business and your own teaching style.A review of the range of teaching/training in English for International Business and of the main issues influencing global business.New ideas for incorporating key areas of language analysis (for example: genre analysis, conversational analysis, discourse analysis) into the teaching of EIB.Questions and tasks for each chapter so that you can measure your progress.Unit 1The Environment and Scope of EIBChapter 1: EFL, ESP and EIB - 1Chapter 2: EFL, ESP and EIB - 2Chapter 3: The EIB EnvironmentChapter 4: The Intercultural Scope - 1Chapter 5: The Intercultural Scope - 2Chapter 6: Culture and the Classroom - 1Chapter 7: Culture and the Classroom - 2Chapter 8: Management of ProgrammesChapter 9: Marketing the EIB ProductChapter 10: Language, Communication and CultureBibliographyUnit 2Needs, Materials and Course DesignChapter 1: Course Design - 1Chapter 2: Course Design - 2: Needs AnalysisChapter 3: Course Design - 3: Putting it all togetherChapter 4: Materials for EIBBibliographyUnit 3Methodology and Classroom PracticeChapter 1: What is Appropriate Methodology?Chapter 2: Method, Postmethod or Pragmatism?Chapter 3: Teaching by PrinciplesChapter 4: Balancing Techniques and Teacher RolesChapter 5: Lesson PlanningChapter 6: Using Simulations and Case StudiesChapter 7: Business Communication SkillsChapter 8: Teaching One-to-OneChapter 9: Learning and Learning StylesChapter 10: Evaluation and AssessmentBibliographyUnit 4Language, Communication and CultureChapter 1: Language Analysis - IntroductionChapter 2: Language Analysis - DiscourseChapter 3: Language Analysis - ConversationChapter 4: Language Analysis - GenreChapter 5: Culture and Business Communication - 1Chapter 6: Culture and Business Communication - 2Chapter 7: Culture and Business Communication - 3Chapter 8: Non-verbal Communication (NVC)Chapter 9: Culture and RelationshipsChapter 10: Communication in a Virtual WorldBibliography
