Michael Switow

Taming the Mouse

How a Small Hong Kong Theme Park Came to Dominate Disney

Buch

IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable od… Mehr

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Produktdetails

Weitere Autoren: Mehrmann, Tom

ISBN: 978-981-11-8981-4
EAN: 9789811189814
Produktnummer: 29241745
Verlag: Switow Media
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 278 S.
Masse: H22.9 cm x B15.2 cm x D1.5 cm 407 g
Abbildungen: Paperback
Gewicht: 407

Über den Autor

MICHAEL SWITOW is the founder of WOW Asia, which provides insights about the Asian attractions industry and conversations with the leaders that drive them. His in-depth and colourful features explore the launch and growth of major Asian brands, as well as the efforts of international players like KidZania, Lionsgate and Nickelodeon to penetrate new markets. Michael moved to Asia in 1996 to cover Hong Kong's return to China. He earned a Master's in Public Affairs, concentrating in Economics and International Relations, from Princeton University's Woodrow Wilson School. His reporting has been featured by the Associated Press, NPR's Morning Edition, PRI's The World, IAAPA's Funworld Magazine and Singapore's Money FM, among others.