Sustainable Innovation
Trends in Marketing and Management
In today's ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational proces…
Mehr
CHF 72.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V104:
Folgt in ca. 10 Arbeitstagen
Produktdetails
Weitere Autoren: Bacouel-Jentjens, Sabine (Hrsg.) / Saxena Arora, Anshu (Hrsg.) / Sepehri, Mohamad (Hrsg.)
- ISBN: 978-3-030-30420-1
- EAN: 9783030304201
- Produktnummer: 33407773
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 184 S.
- Masse: H21.6 cm x B15.3 cm x D1.5 cm 358 g
- Auflage: 1st ed. 2020
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 358
Über den Autor
Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France.Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA. Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.
1 weiteres Werk von Amit (Hrsg.) Arora:
Bewertungen
Anmelden