Supply Chain Strategies
Demand Driven and Customer Focused
Using integrated case studies to show how strategic thinking and supply chain management play out in the real world, Strategic Supply Chain Management demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. As such, the book is ideal for courses on supply chain management - especially those which require a strategic element.
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Produktdetails
- ISBN: 978-0-415-68319-7
- EAN: 9780415683197
- Produktnummer: 11137642
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 354 S.
- Masse: H24.6 cm x B17.4 cm 660 g
- Auflage: 2. A.
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 660
Über den Autor
Tony Hines is Professor of Marketing at Manchester Metropolitan University, UK.
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