Superior Customer Value
Finding and Keeping Customers in the Now Economy
CHF 220.00
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Produktdetails
- ISBN: 978-0-8153-8000-9
- EAN: 9780815380009
- Produktnummer: 25870690
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 206 S.
- Masse: H22.9 cm x B15.2 cm x D1.4 cm 453 g
- Auflage: 4. A.
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 453
Über den Autor
Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.
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