Summary: e-Strategy Pure & Simple
Review and Analysis of Robert and Racine's Book
A must-read summary of Michel Robert and Bernard Racine's book: e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy.This complete summary of the ideas from Michael Robert and Bernard Racine's book e-Strategy Pure & Simple shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that¿s roughly equivalent to having a plumber design a new house ¿ you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice h…
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Produktdetails
- ISBN: 978-2-5110-4525-1
- EAN: 9782511045251
- Produktnummer: 39602731
- Verlag: Business Book Summaries
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 42 S.
- Masse: H18.0 cm x B12.0 cm x D0.3 cm 53 g
- Abbildungen: Paperback
- Gewicht: 53
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