Summary: The Future of Competition
Review and Analysis of Prahalad and Ramaswamy's Book
The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: The Future of Competition: Co-Creating Unique Value with Customers.This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book The Future of Competition shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more effi…
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Produktdetails
- ISBN: 978-2-5110-4816-0
- EAN: 9782511048160
- Produktnummer: 39446345
- Verlag: Business Book Summaries
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 42 S.
- Masse: H18.0 cm x B12.0 cm x D0.3 cm 53 g
- Abbildungen: Paperback
- Gewicht: 53
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