Summary: The End of Competitive Advantage
Review and Analysis of Gunther and Mcgrath's Book
The must-read summary of Rita Gunther McGrath's book: The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.This complete summary of the ideas from Rita Gunther McGrath's book The End of Competitive Advantage shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.Added-value of this summary:¿ Save time¿ Unders…
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Produktdetails
- ISBN: 978-2-5110-4436-0
- EAN: 9782511044360
- Produktnummer: 39271298
- Verlag: Business Book Summaries
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 38 S.
- Masse: H18.0 cm x B12.0 cm x D0.2 cm 49 g
- Abbildungen: Paperback
- Gewicht: 49
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