Summary: Building Strong Brands
Review and Analysis of Aaker's Book
The must-read summary of David Aaker's book: Building Strong Brands: How the Best Brand Managers Build Brand Equity.This summary of the ideas from David Aaker's book Build Strong Brands shows that a strong brand creates customer interest and loyalty, and can be an organization¿s most valuable strategic asset. In fact, brand equity is historical ¿ the current brand image is derived from actions previously taken. Therefore, the process of adding value to a brand so that it has greater equity in the future is termed a brand identity program. Through the integration of additional product attributes, organizational attributes, personality characte…
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Produktdetails
- ISBN: 978-2-5110-4658-6
- EAN: 9782511046586
- Produktnummer: 39243124
- Verlag: Business Book Summaries
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 44 S.
- Masse: H18.0 cm x B12.0 cm x D0.3 cm 55 g
- Abbildungen: Paperback
- Gewicht: 55
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