Summary: B2B
Review and Analysis of Cunningham's Book
The must-read summary of Michael Cunningham's book: B2B: How To Build a Profitable E-Commerce Strategy. This complete summary of the ideas from Michael Cunningham's book B2B shows that there are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is not to hang around. Now is the time to act and get involved, becoming a leader and pioneer rather than a second rate follower. Amongst the many advantages to B2B the book lists e-commerce, the speed and quality of communication between firms, the reduction of transactional expenses and the increased buying power of the two firms. T…
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Produktdetails
- ISBN: 978-2-5110-4781-1
- EAN: 9782511047811
- Produktnummer: 39446367
- Verlag: Business Book Summaries
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 42 S.
- Masse: H18.0 cm x B12.0 cm x D0.3 cm 53 g
- Abbildungen: Paperback
- Gewicht: 53
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