Summary: A New Brand World
Review and Analysis of Bedbury's Book
The must-read summary of Scott Bedbury's book: A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century.This complete summary of the ideas from Scott Bedbury's book A New Brand World shows that a strong set of brand values can be a company¿s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whet…
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Produktdetails
- ISBN: 978-2-5110-4368-4
- EAN: 9782511043684
- Produktnummer: 38565551
- Verlag: Business Book Summaries
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 44 S.
- Masse: H18.0 cm x B12.0 cm x D0.3 cm 55 g
- Abbildungen: Paperback
- Gewicht: 55
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