Success in Social Marketing
100 Case Studies From Around the Globe
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each 2 pa…
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Noch nicht erschienen, Juni 2022
Produktdetails
Weitere Autoren: Kotler, Philip
- ISBN: 978-1-00-058653-4
- EAN: 9781000586534
- Produktnummer: 37960151
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 320 S.
- Plattform: EPUB
- Auflage: 1. Auflage
- Abbildungen: 16 schwarz-weiße Fotos, 21 schwarz-weiße Tabellen
Über den Autor
Nancy R. Lee is President of Social Marketing Services, Inc. and Strategic Advisor at the C+C: Social Marketing, Advertising and PR Agency. She has more than 30 years of professional marketing experience and is a teaching associate at the University of Washington, as well as an Adjunct Faculty member at Boise State University. Philip Kotler was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University from 1962 until 2018. He is the author of over 80 books and helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. Kotler's latest work focuses on economic justice and the shortcomings of capitalism.
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