Produktbild
Alexander Schnepel

Success Factors for e-CRM System Implementations

Which factors are important and why?

Buch

Academia and practice have shown high interest in Customer Relationship Management systems and their implementation for years. However, implementing such a system successfully has often remained an illusion with project failures rates as high as 70 percent. Various studies have tried to identify factors salient for a successful implementation and develop frameworks and models that could enhance the understanding for successful implementations. So far no unifying and integrating academic framework has emerged and each study so far has only addressed parts of the topic. Therefore, we present the e-CRM star framework integrating succ… Mehr

CHF 66.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Hope, Beverley
  • ISBN: 978-3-8433-5051-8
  • EAN: 9783843350518
  • Produktnummer: 37826933
  • Verlag: LAP Lambert Academic Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2010
  • Seitenangabe: 92 S.
  • Masse: H22.0 cm x B15.0 cm x D0.6 cm 155 g
  • Abbildungen: Paperback
  • Gewicht: 155

Über den Autor


Alexander studied Economics and Information Systems at the University of Bremen and Victoria University of Wellington. He was awarded 2 scholarships (2005,2006) by Victoria University and 1 by HEC Montréal (2006). Since 2007 he has been working as a CEO Management Assistant and Project Manager for market leading companies in Germany.

1 weiteres Werk von Alexander Schnepel:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.