Success Factors for e-CRM System Implementations
Which factors are important and why?
Academia and practice have shown high interest in Customer Relationship Management systems and their implementation for years. However, implementing such a system successfully has often remained an illusion with project failures rates as high as 70 percent. Various studies have tried to identify factors salient for a successful implementation and develop frameworks and models that could enhance the understanding for successful implementations. So far no unifying and integrating academic framework has emerged and each study so far has only addressed parts of the topic. Therefore, we present the e-CRM star framework integrating succ…
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Produktdetails
Weitere Autoren: Hope, Beverley
- ISBN: 978-3-8433-5051-8
- EAN: 9783843350518
- Produktnummer: 37826933
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 92 S.
- Masse: H22.0 cm x B15.0 cm x D0.6 cm 155 g
- Abbildungen: Paperback
- Gewicht: 155
Über den Autor
Alexander studied Economics and Information Systems at the University of Bremen and Victoria University of Wellington. He was awarded 2 scholarships (2005,2006) by Victoria University and 1 by HEC Montréal (2006). Since 2007 he has been working as a CEO Management Assistant and Project Manager for market leading companies in Germany.
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