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Adonis Americanos

Student Recruitment and Marketing

Factors influencing international students' decisions in choosing a Higher Education Institution

Buch

The purpose of this research was to determine and study the factors that influence international students' decisions in choosing a Higher Education Institution (HEI). On the whole, the study contributes to the understanding of the factors that 'pull' students to HEIs. Based on the findings, the primary aim of the research was to suggest changes to the current recruitment and marketing policies and practices of a certain HEI, in order to increase its international students' population. The book's extensive literature review on students' choice and decision-making in higher education, on current trends in the international educational scene, as… Mehr

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Produktdetails


  • ISBN: 978-3-659-23120-9
  • EAN: 9783659231209
  • Produktnummer: 37744765
  • Verlag: LAP Lambert Academic Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 376 S.
  • Masse: H22.0 cm x B15.0 cm x D2.3 cm 578 g
  • Abbildungen: Paperback
  • Gewicht: 578

Über den Autor


He studied Business Finance and Econ. at the University of East Anglia, Norwich, UK. He pursued an MSc and a DIC in Finance at the Imperial College, UK. For the last 9 years he has been Director of Admissions at the American College, Cyprus. Student recruitment consituted the main subject of his doctoral thesis (DProf) for Middlesex University, UK.

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