Robert A. Burgelman

Strategy Is Destiny

How Strategy-Making Shapes a Company's Future

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Produktdetails

Weitere Autoren: Grove, Andrew (Vorb.)

ISBN: 978-1-982146-51-1
EAN: 9781982146511
Produktnummer: 32662112
Verlag: Simon & Schuster N.Y.
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 464 S.
Ausstattung: Trade Paperback
Masse: H21.3 cm x B14.0 cm

Über den Autor

Robert A. Burgelman is the Edmund W. Littlefield Professor of Management and the Executive Director of the Stanford Executive Program. He joined the Stanford Business School as an Assistant Professor in 1981. He obtained a Licentiate degree in Applied Economics from Antwerp University, an MA in Sociology, and a PhD in Management of Organizations from Columbia University. He has published articles in leading academic and professional journals, and his books include Inside Corporate Innovation: Strategy, Structure, and Managerial Skills, Research of Technological Innovation, Management and Policy, Strategy Is Destiny: How Strategy-Making Shapes a Company’s Future, Strategic Dynamics: Concepts and Cases, and Strategic Management of Technology and Innovation.