Strategic Sport Marketing
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam t…
Mehr
CHF 57.40
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
V212:
Noch nicht erschienen, März 2022
Produktdetails
Weitere Autoren: Shilbury, David / Westerbeek, Hans / Funk, Daniel C / Naraine, Michael L.
- ISBN: 978-1-00-055116-7
- EAN: 9781000551167
- Produktnummer: 37628363
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 320 S.
- Plattform: PDF
- Auflage: 5. Auflage
- Abbildungen: 45 farbige Abbildungen, 45 farbige Zeichn., 9 farbige Tabellen
Über den Autor
Adam Karg is Associate Professor of Marketing and Director of the Sport Innovation Research Group at Swinburne University, Australia. His research is focused on consumer behaviour, sponsorship, online engagement, branding, media consumption and innovation in sport. He is also President of the Sport Management Association of Australia and New Zealand (SMAANZ).David Shilbury is Foundation Chair of Sport Management, Director of the Deakin Sport Network and Associate Dean in the Faculty of Business and Law at Deakin University, Australia. He is also a Non-Executive Director of Golf Victoria and his research expertise is in sport governance, strategy and sport delivery systems.Hans Westerbeek is Professor of International Sport Business and Head of the Sport Business Insights Group, at Victoria University, Australia. He also holds Professorial appointments in Brussels, Beijing and Madrid and serves on various Boards.Daniel C Funk is Professor and Ed Rosen Senior Fellow at Temple University, USA. Daniel serves as Chairperson for the Department of Sport and Recreation Management and is Professor of Marketing at Swinburne University, Australia. His research investigates sport consumer experiences to help organizations understand customer acquisition, retention, and expenditure.Michael L. Naraine is Assistant Professor in the Department of Sport Management at Brock University, Canada. His research focus is digital sport management and marketing, examining strategy, fan engagement, and analytics related to new developments in the sport business landscape.
12 weitere Werke von Adam Karg:
Bewertungen
Anmelden