Anne Gregory

Strategic Public Relations Leadership

Buch

Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit.

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Produktdetails

Weitere Autoren: Willis, Paul

ISBN: 978-0-415-66794-4
EAN: 9780415667944
Produktnummer: 23314539
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 164 S.
Masse: H23.4 cm x B15.6 cm 490 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 490

Über den Autor

Anne Gregory is Professor of Public Relationsand Director of the Centre for Public Relations Studies, at Leeds Metropolitan University, UK, and Chair of the Global Alliance.Paul Willis is Director of the Centre for Public Relations Studies at the Leeds Metropolitan University, UK.