Russell Abratt

Strategic Marketing

Concepts and Cases

Buch

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Produktdetails

Weitere Autoren: Bendixen, Michael

ISBN: 978-1-138-59363-3
EAN: 9781138593633
Produktnummer: 26052360
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 148 S.
Masse: H23.4 cm x B15.6 cm 450 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 450

Über den Autor

Russell Abratt is a Professor of Marketing in the Huizenga College of Business at Nova Southeastern University. His research has been published in the Journal of Advertising Research, California Management Review, Industrial Marketing Management, Journal of Business Ethics, and European Journal of Marketing, among others.Michael Bendixen is a Professor of Marketing in the Huizenga College of Business at Nova Southeastern University. His research has been published in the Journal of International Business Studies, Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, and European Journal of Marketing, among others.