Strategic Marketing Management
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Produktdetails
Weitere Autoren: Gilligan, Colin (Emeritus Professor, University of Sheffield, UK) / Hines, Tony (Manchester Metropolitan University, UK)
- ISBN: 978-1-138-77520-6
- EAN: 9781138775206
- Produktnummer: 23263744
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 1900
- Seitenangabe: 600 S.
- Auflage: 4 New edition
Über den Autor
Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University, UKand Visiting Professor of Marketing at Newcastle Business School, UK.Tony Hines is Professor of Marketing at Manchester Metropolitan Business School, UK.
1 weiteres Werk von Wilson, Richard M.S. (Loughborough University, UK):
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