Strategic Management
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
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Produktdetails
Weitere Autoren: Asch, David C.
- ISBN: 978-1-349-18702-7
- EAN: 9781349187027
- Produktnummer: 37748497
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 1987
- Seitenangabe: 407 S.
- Plattform: PDF
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