Strategic Management
Corporate Strategy and Business Policy
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
CHF 85.00
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Produktdetails
Weitere Autoren: Asch, David C.
- ISBN: 978-0-333-38765-8
- EAN: 9780333387658
- Produktnummer: 23117669
- Verlag: Macmillan Education UK
- Sprache: Englisch
- Erscheinungsjahr: 1987
- Seitenangabe: 424 S.
- Masse: H23.4 cm x B15.6 cm x D2.2 cm 644 g
- Abbildungen: XVI, 424 p.
- Gewicht: 644
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