Strategic Global Marketing
Issues and Trends
Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts,…
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Produktdetails
- ISBN: 978-1-317-95585-6
- EAN: 9781317955856
- Produktnummer: 37344192
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 254 S.
- Plattform: EPUB
Über den Autor
Erdener Kaynak (Author)
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