Strategic Brand Management: Building, Measuring and Managing Brands
Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the cr…
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Produktdetails
- ISBN: 978-1-68285-722-9
- EAN: 9781682857229
- Produktnummer: 31611730
- Verlag: Willford Pr
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 206 S.
- Masse: H25.4 cm x B17.8 cm x D1.3 cm 581 g
- Gewicht: 581
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