Standardization Verus Adaptation in Global Market
In Global Marketing
Over the few decade lot of debates held on the standardization versus adaptation in the global market but there is no universal solution for the firms whether to standardize or adapt because each has its own benefits. I concluded different theories regard standardization versus adaptation and their influencing factor in the international market. The case study (Braime group) standardization versus adaptation compared with different theories and concluded that there is no firm in the world which completely adapted or standardized. My dissertation has four question regarding standardization versus adaptation of marketing mix in the global marke…
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Produktdetails
Weitere Autoren: Sultan, Muhammad / Hameed, Raja Mazhar
- ISBN: 978-3-659-36170-8
- EAN: 9783659361708
- Produktnummer: 37733997
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 92 S.
- Masse: H22.0 cm x B15.0 cm x D0.6 cm 155 g
- Abbildungen: Paperback
- Gewicht: 155
Über den Autor
M. Suleman Sabir hold a MS (MGT) degree from IQRA University, Islamabad Campus-Pakistan. I worked on this project with Mr. Noman Anwar, student of MBA at University Of Wales, London College Of Business, Birmingham Campus. We thanks to Associate Professor Raja Mazhar Hameed at Iqra University Islamabad Campus for his vital encouragement and support.
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