Stand Out Marketing
How to Differentiate Your Organization in a Sea of Sameness
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
CHF 149.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V210:
Noch nicht erschienen, Januar 2021
Produktdetails
Weitere Autoren: Johnston, Paul / Danheiser, Stacey
- ISBN: 978-1-78966-484-3
- EAN: 9781789664843
- Produktnummer: 32602270
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 240 S.
- Masse: H23.4 cm x B15.6 cm
Über den Autor
Dr Simon Kelly is President of Shake Marketing, and was formerly Marketing Director (SVP) of British Telecom. He is also Senior Lecturer in Marketing at Sheffield Business School, and Lecturer in Marketing and Sales at University of York.Dr Paul Johnston is a visiting lecturer at Nottingham Trent University, Sheffield Hallam University in the UK and the IESEG management school in Paris.Stacey Danheiser is CEO and founder of Shake Marketing. She is also CEO and Course Creator for Customer Value Link.
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