Michael J. Fetchko

Sports Marketing

International Student Edition

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Produktdetails

Weitere Autoren: Roy, Donald P. / Clow, Kenneth E.

ISBN: 978-1-138-03983-4
EAN: 9781138039834
Produktnummer: 24963146
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 446 S.
Masse: H28.0 cm x B21.0 cm 990 g
Auflage: 2. A.
Abbildungen: Farb., s/w. Abb.
Gewicht: 990

Über den Autor

Michael J. Fetchko is President and Managing Director of ISM USA, a full-service marketing agency, as well as Co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.Donald P. Roy is Professor of Marketing at Middle Tennessee State University, USA.Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana-Monroe, USA.