Sport Marketing in a Global Environment
Strategic Perspectives
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the US, China, Europe, the Middle East, South America and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sports marketing, social media and digital marketing, at…
Mehr
CHF 52.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
V213:
Noch nicht erschienen, April 2022
Produktdetails
Weitere Autoren: Zhang, James J. (Hrsg.)
- ISBN: 978-1-00-057547-7
- EAN: 9781000575477
- Produktnummer: 37870739
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 312 S.
- Plattform: PDF
- Abbildungen: 14 schwarz-weiße Abbildungen, 14 schwarz-weiße Zeichnungen, 25 schwarz-weiße Tabellen
Über den Autor
Ruth M. Crabtree is Principal Lecturer and Teaching Fellow in the Department of Sport, Exercise and Rehabilitation at Northumbria University, UK. She is currently Vice President of the World Association for Sport Management, and Board Member of the International Council of Sport Science & Physical Education Development Committee. James J. Zhang is Professor of Sport Management at the University of Georgia, USA. His primary research interests are applied measurement and/or applied studies examining sport consumer and organizational behaviours. He has previously been Editor of the International Journal of Sport Marketing and Sponsorship, Sport Management Section Editor of the Measurement in Physical Education and Exercise Science journal, and President of North American Society for Sport Management (NASSM).
2 weitere Werke von Ruth M. (Hrsg.) Crabtree:
Bewertungen
Anmelden