Social Media, Technology, and New Generations
Digital Millennial Generation and Generation Z
This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume ge…
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Produktdetails
Weitere Autoren: Atay, Ahmet (Hrsg.)
- ISBN: 978-1-4985-5070-3
- EAN: 9781498550703
- Produktnummer: 38093533
- Verlag: Lexington Books
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 190 S.
- Masse: H23.5 cm x B15.7 cm x D1.4 cm 436 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 436
6 weitere Werke von Mary Z. (Hrsg.) Ashlock:
Examining Millennials Reshaping Organizational Cultures
Digital Millennial Generation and Generation Z
Digital Millennial Generation and Generation Z
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The Discourse of Disability in Communication Education
Digital Millennial Generation and Generation Z
Digital Millennial Generation and Generation Z
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CHF 54.80
Millennial Culture and Communication Pedagogies
Digital Millennial Generation and Generation Z
Digital Millennial Generation and Generation Z
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CHF 112.20
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