Social Customer Relationship Management
Fundamentals, Applications, Technologies
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind…
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Produktdetails
Weitere Autoren: Reinhold, Olaf
- ISBN: 978-3-030-23342-6
- EAN: 9783030233426
- Produktnummer: 31951268
- Verlag: Springer Nature EN
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 115 S.
- Masse: H23.5 cm x B15.5 cm 0 g
- Auflage: 1st ed. 2020
- Sonstiges: Professional/practitioner
Über den Autor
Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of Electronic Markets and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.
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