Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before…
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Produktdetails
- ISBN: 978-0-8147-3195-6
- EAN: 9780814731956
- Produktnummer: 23131883
- Verlag: New York Univ Pr
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 264 S.
- Masse: H22.8 cm x B15.1 cm x D1.9 cm 373 g
- Auflage: New
- Gewicht: 373
Über den Autor
Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).
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