Services Marketing
Text and Cases
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
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Produktdetails
Weitere Autoren: Dutta, Kirti (Professor of Marketing, Professor of Marketing, Bajaj Institute of Management and Research)
- ISBN: 978-0-19-945616-1
- EAN: 9780199456161
- Produktnummer: 24141026
- Verlag: OUP India
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 604 S.
- Masse: H24.6 cm x B19.5 cm x D2.6 cm 830 g
- Auflage: 2 Revised edition
- Gewicht: 830
- Sonstiges: Postgraduate, Research & Scholarly
Über den Autor
Vinnie Jauhari Director, Education Advocacy, Microsoft Corporation India Pvt. Ltd, Gurgaon. Prior to this she was Director, Institute for International Management and Technology (IIMT), Gurgaon. Dr Jauhari has over 14 years of academic experience and was earlier Region Lead of HP Labs Open Innovation Office for India. She specializes in the areas of services, technology management, and strategy. She has authored over 150 papers that have beenpublished in leading national and international journals.Kirti Dutta is Dean and Professor (Marketing), G.L. Bajaj Institute of Management and Research, Greater Noida. Prior to this she was Associate Professor (Marketing) at Bhartiya Vidya Bhavan's Usha & Lakshmi Mittal Institute of Management, New Delhi. She had earlier worked at IIMT Gurgaon. She has over 11 years of industry experience and over six years of academic experience. Dr Dutta is on the review panel of three international journals.
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