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Atanu (Hrsg.) Adhikari

Services Marketing Issues in Emerging Economies

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This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics.… Mehr

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Produktdetails


  • ISBN: 978-981-1587-89-4
  • EAN: 9789811587894
  • Produktnummer: 38489749
  • Verlag: Springer Nature Singapore
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 212 S.
  • Masse: H23.5 cm x B15.5 cm x D1.1 cm 330 g
  • Auflage: 1st ed. 2020
  • Abbildungen: Paperback
  • Gewicht: 330

Über den Autor


Dr. Atanu Adhikari is a Professor at Indian Institute of Management (IIM) Kozhikode teaching marketing research, marketing management, strategic marketing to post graduate students, and advanced marketing research to doctoral students. He was a doctoral Fellow member of Royal Statistical Society London, visiting researcher at Syracuse University, USA and Commonwealth Academic Fellow to London Business School, UK. He has taught as guest faculty in several premier business schools in India and abroad.Prof. Adhikari's current area of research includes consumer choice behavior, experience product marketing, pricing, and applications of Bayesian econometrics in marketing research. He is actively involved in scholarly academic research and has published his research work in many national and international peer reviewed academic journals and edited books published by leading international publishers. His research work has been selected and presented in number of prestigious international conferences organized by Marketing Science, American Marketing Association, European Marketing Academy, World Congress in Probability and Statistics, Royal Statistical Society and similar academic forums in the USA, UK, France, Germany, Italy, China, Australia and Singapore. Prof. Adhikari's work has received several national and international awards and honors from Academy of Marketing Science USA, Marketing Management Association USA, EFMD Belgium, Oikos International Switzerland, Ivey Business School, Canada.

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