Services Management: Pearson New International Edition
For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense c…
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Produktdetails
Weitere Autoren: Kandampully, Jay
- ISBN: 978-1-292-04291-6
- EAN: 9781292042916
- Produktnummer: 23876119
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 384 S.
- Masse: 800 g
- Gewicht: 800
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