Search Engine Advertising
“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”-Danny Sullivan, Editor SearchEngineWatch.comNothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a…
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Produktdetails
Weitere Autoren: Seda, Catherine
- ISBN: 978-0-321-49599-0
- EAN: 9780321495990
- Produktnummer: 23288657
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 400 S.
- Masse: 460 g
- Auflage: 2. A.
- Gewicht: 460
Über den Autor
Kevin Lee Didit,Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin's years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. A founding board member of SEMPO and its first elected Chairman Kevin is also active on the speaking circuit at top conferences. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist) and two kids. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® Award Finalist in the Metro New York Area for both 2008 and 2009, and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.Catherine Seda, Internet marketing strategist,has helped companies leverage the Internet as a marketing tool since 1995. She is currently an Entrepreneur magazine columnist and eBay University instructor. She is also author of the best-selling book How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web and, as one of the leading experts on search marketing, has been quoted in eWeek.com, C/Net News, The E-Commerce Times, The NonProfit Times, and other publications.
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