Burkhard (Hrsg.) Schwenker

Scenario-based Strategic Planning

Developing Strategies in an Uncertain World

Buch

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present scenario-based strategic planning as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario plann… Mehr

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Produktdetails

Weitere Autoren: Wulf, Torsten (Hrsg.)

ISBN: 978-3-658-02874-9
EAN: 9783658028749
Produktnummer: 16463326
Verlag: Gabler, Betriebswirt.-Vlg
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 219 S.
Masse: H24.6 cm x B17.7 cm x D2.5 cm 607 g
Auflage: 2013. 2013
Abbildungen: Book; 55 schwarz-weiße Abbildungen, Bibliographie
Gewicht: 607

Über den Autor

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.