Sales Management
Shaping Future Sales Leaders
The emphasis of this textbook is on how sales management gets done. You will find contemporary materialsin the content and application exercises, such as in the end-of-chapter questions, role plays, caselets, andcases. We developed the instructor materials in such a way that they facilitate how instructors teach thecontent using various modes (e.g., face-to-face, online, or hybrid models). To reflect the textbook's new organization, we provided an overview of the sales function and the role it plays in a firm's overall strategy and discuss industry priorities (e.g., lead generation and cross-selling). We expanded our content related to B2B s…
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Produktdetails
Weitere Autoren: Erffmeyer, Robert / Dixon, Andrea
- ISBN: 978-1-73776-647-6
- EAN: 9781737766476
- Produktnummer: 38471142
- Verlag: wessex, inc.
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 490 S.
- Masse: H28.6 cm x B22.1 cm x D3.0 cm 1'483 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 1483
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