Safety and Security in Tourism
Recovery Marketing after Crises
This text comprehensively examines how to rebuild the market for a tourism service or destination after a catastrophe. It presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business.
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Produktdetails
Weitere Autoren: Laws, Eric (Hrsg.) / Prideaux, Bruce (Hrsg.)
- ISBN: 978-0-415-85046-9
- EAN: 9780415850469
- Produktnummer: 23190937
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 282 S.
- Masse: H29.7 cm x B21.0 cm 703 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 703
Über den Autor
Noel Scott is a senior research fellow in the School of Tourism, The University of Queensland, Australia.Eric Laws is an adjunct professor at James Cook University, Australia.Bruce Prideaux is professor of marketing and tourism management and Deputy Dean of the School of Postgraduate Studies at James Cook University, Australia.
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