Produktbild
Rosemary Varley

Retail Product Management

Buying and merchandising

Buch

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as Retail Marketing, Retail Management and The Retail Environment with an excellent introduction to this important topic. With an emphasis on the oper… Mehr

CHF 66.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


  • ISBN: 978-0-415-57758-8
  • EAN: 9780415577588
  • Produktnummer: 15769141
  • Verlag: Taylor and Francis
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 300 S.
  • Masse: H24.6 cm x B17.4 cm 638 g
  • Auflage: 3. A.
  • Abbildungen: Farb., s/w. Abb.
  • Gewicht: 638

Über den Autor


Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses

17 weitere Werke von Rosemary Varley:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.