Retail Product Management
Buying and merchandising
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as Retail Marketing, Retail Management and The Retail Environment with an excellent introduction to this important topic. With an emphasis on the oper…
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Produktdetails
- ISBN: 978-0-415-57758-8
- EAN: 9780415577588
- Produktnummer: 15769141
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 300 S.
- Masse: H24.6 cm x B17.4 cm 638 g
- Auflage: 3. A.
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 638
Über den Autor
Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses
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