Restartup

When times are good, even mediocre startups get funded. However, when a financial downturn or crisis hits, getting access to funds becomes a lot more difficult. Very few startups survive a market downturn. But not all startups succumb to difficult market conditions. Some come through these tough times leaner and stronger than ever. Restartup: A Founder's Guide to Crisis Navigation delivers a series of interviews with venture capitalists, Chief Executive Officers, and academics, as well as a set of relevant case studies, to shed light on how successful startups hold on when the markets get rough. Accomplished investors, entrepreneurs, and authors discuss concepts like the money pyramid-which will help you understand your financing options during a crisis-and fundraising psychology tips that help you understand potential investors and what drives them during a financial crisis. You'll be introduced to the concepts, tools, and techniques you need to sail through the economic storm without battering your sails. You'll discover the importance of protecting your mental health as a founder, maintaining your wellbeing even when things seem bleakest and most dire. You'll learn to embrace operational efficiencies, so that you reduce your burn rate and hold on to your top people during lean times, emerging from the crisis stronger than ever. Finally, you'll discover how to welcome the opportunities that only present themselves in the depths of a market downturn. Perfect for startup executives, managers, and employees, as well as investors and entrepreneurs, Restartup will also earn a place in the libraries of anyone interested in how startups get financed in bear markets when circumstances get tough.